Preparing to showcase at any concept store or pop-up requires a lot of organisation but it is exciting to envisage the brand in a new retail environment in a new location.
We popped up! KINDERWILDER recently showcased at two Lone Design Club concept stores in London. Thank you to everyone who visited us in-store at Great Portland Street and Shoreditch High Street. For those who couldn’t make it don’t worry, we have more stores and events coming up soon.
Taking part in each store was a great experience; a lot of hard work (we’re not going to gloss over it!), an enormous amount of fun, and was hugely rewarding. Working independently as a sustainable fashion brand means you are often absorbed in your own creative space and process, so coming together collaboratively is very rewarding and a great deal of fun. You see how your products look alongside others, you provide each other with invaluable feedback and support and you see first hand how your customers respond to your work.
We took the time to learn more about each other’s processes and used the opportunity to jointly style and photograph each other’s work.
We were exceptionally proud to be showing alongside some very talented designers and their brands, Vildnis, INDOI, Valentina Karellas, Amadeus Bijoux, L’Atelier de Charlotte, Elsa Tierney, I-D, Asmuss, Luxtra, Gung Ho… and more. Spending time with these clever, kind and inspiring people was an absolute joy.
Meeting your customers is one of the most enjoyable parts of being at a concept store.
But it wasn’t all playing dress up (though admittedly this was a real highlight!). You create a capsule experience that people can engage with whilst at the same time learning the story behind the products and the inspiration of the makers. You can deliver creative ideas on a smaller and more intimate scale.
And what better time than the lead up to Christmas to make things a little more special! To add some holiday sparkle to our showcase in Shoreditch we introduced ‘A Treasure Found’ - a select edit of lovingly sourced brooches from design houses and makers no longer in operation. We displayed these in a large vintage gilt frame alongside our City Caps. Paired with our City Caps they looked truly stunning - a perfect way of adding a little luxury, warmth and charm to a winter wardrobe.